As I wrote in Part 1 of this “What Do Colleges Want” essay, colleges want you to be bright, engaged, a leader, talented — and they want you to score well on standardized tests, too (and if you play an unusual sport, that’s a big bonus)!
So what can you do if you’re just a regular student who does pretty well in school, participates in a few activities, has SAT or ACT scores that aren’t too bad — just like all of your friends? If a college has two or three or 10 or 100 students like you, how does it choose whom to admit?
One factor that colleges use to influence admission decisions (and this factor has become increasingly important in the last 3 – 4 years) is demonstrated interest, which means how much you, the student, really care about going to that school.
How do they know if you really care? How do colleges judge demonstrated interest? Well, you’ve got to DEMONSTRATE interest (clever, right?). That means you have to do some or all of these:
- visit the school in person
- go on a guided tour of the school
- visit the school’s admission building
- have an interview, either on or off campus, with an admissions person or alumnus
- attend an information session at your school (usually through the guidance department) – this one is crucial
- fill out a card at that school’s booth at a college fair
- call or email the school to ask a question (must be done by the student, not the parent) – DON’T ask something that’s on the website
- add that school to your Common App list as soon as possible after August 1st going into senior year (the Common App reports to the school when a student adds its name to their list)
- join and “like” that school’s Facebook page
- follow that school on Twitter
- ask a question about that school on its Facebook page or tweet a question on its Twitter feed
- attend an Open House or Information Session by that school if it’s within an hour or so of your house (that means you have to check out when and where these sessions are – check the school’s website)
- go to that school’s website and submit a “send me more info” request
- open the school’s emails (yes, they can tell if you’ve opened the email)
- respond to the school’s emails or click on a link they send you (yes, they can track that, too)
- if the school offers a way to begin your application online or has a way for you to set up a user name and password, so do
- apply early action if available
Just applying early action alone isn’t sufficient to demonstrate interest. The school needs to know you’ve spent time checking it out. The school needs to know you’re applying not just because it’s easy to click “submit” on the Common App, but because you think you’d be a really good fit for that school for reasons other than it looks like it fits your criteria on paper.
One of the statistics colleges report is “yield,” which means how many of the kids who apply and get accepted actually do attend that school. Your local average college probably has a mediocre yield. Harvard and MIT have yields over 95%, meaning nearly everyone who gets in does go. By accepting students who have demonstrated interest, colleges are more likely to increase their yield. The more effort you put into investigating and engaging with a school, the more likely – the school believes – that you’ll say yes to the school if it says yes to you. And all schools want a high yield.
So if you want to differentiate yourself from others with your same GPA, your same SAT/ACT scores, your same demographic, your same hobbies, exert yourself, get out there, and demonstrate your interest. It might well make the difference between “Sorry, we had so many qualified candidates” and “Welcome, you’re accepted”!
Wendy Segal
http://www.wendysegaltutoring.com